Last updated: 08/01/2025

1. Introduction

IPP+ values the privacy of its users and is committed to protecting it. This Privacy Policy describes how we collect, use, process, and share your information, including personal data, in connection with your use of the IPP+ platform and IPP+ Ads, our internal advertising platform.

2. What information do we collect?

We collect information to continuously improve the quality of services offered to all users. This includes understanding basic preferences, such as your preferred language, to more complex aspects like customizing relevant ads, identifying content creators you might be interested in, and recommending videos aligned with your preferences.

• Information provided by the user: Includes data you provide when creating an account, such as your name, email address, phone number, personal preferences, comments, and responses to surveys or quizzes. When you purchase services or products, we collect payment and delivery information.

• Automatically collected information: Includes data about your interaction with our platform, such as IP address, device data, geolocation, browsing behavior, cookies and tracking technologies, and information about ads you see or interact with.

• Information from third parties:
  We may receive information about you from third parties, such as advertising partners and social networks, which helps enhance our records.

3. How we use your information

At IPP+, we use the collected information not only to continuously improve user experience but also to ensure the effectiveness and security of our services. The information is used in the following ways:

• Provide, operate, and improve the IPP+ platform and IPP+ Ads: This includes optimizing the user interface, enhancing search algorithms, improving content delivery, and ensuring platform stability and security.

• Understand and analyze user preferences and behavior: We use analytics tools to evaluate browsing and engagement patterns, allowing us to tailor features and content to your needs.

• Communicate offers and updates: We inform you about new products, services, and promotions, including personalized ads based on your preferences. You can manage or opt out of these communications at any time.

• Marketing analysis and trends: We analyze platform usage trends to refine our advertising strategies and improve relevance for our users.

• Compliance with legal requirements: We comply with applicable laws and regulations, including data protection laws such as the GDPR (Europe) and LGPD (Brazil).

We retain your personal information only for as long as necessary to provide requested services or comply with legal obligations. We implement robust security measures to protect your information against unauthorized access, loss, or misuse.

4. Advertising and personalization

We use collected data to provide a personalized experience and present ads that are more relevant to you.

• Targeted ads: We use your browsing history, preferences, location, and previous interactions to show tailored ads both on our platform and on third-party sites.

• Content personalization: Your data helps customize the content you see, such as videos, product recommendations, and articles.

• Effectiveness measurement: We analyze ad engagement (views, clicks, conversions) to refine our advertising strategies.

• Advertising partners: We work with ad networks and exchanges that may also collect data using cookies, pixels, or similar technologies.

The IPP+ Platform is committed to transparency and respecting your privacy, ensuring that all data collection and usage practices for advertising comply with applicable regulations and provide clear and accessible options for managing your preferences.

5. Information sharing

We take your privacy seriously and only share your information in the following contexts:

• Service providers and partners: We share data with contractors and service providers that help us operate and improve our platform. These parties are bound by confidentiality agreements.

• Advertisers and networks: We may share aggregated or anonymized data for advertising purposes, ensuring it cannot personally identify you without your explicit consent.

• Legal authorities: We may disclose your data when required by law or in good faith to protect our rights, users, or public safety.

Our responsibilities:

• No sale of personal data: We do not sell your personal information to third parties. Data is used to improve your experience and fund free access to our services through personalized ads.

• External links: Our platform may include links to third-party websites. We recommend reviewing their privacy policies, as we are not responsible for their content or practices.

These information-sharing practices are designed to preserve your privacy and ensure that your data is handled securely and in accordance with this policy.

6. Information security

At IPP+, we recognize the importance of information security and are committed to protecting the personal data you entrust to us. We have implemented a series of physical, technical, and administrative security measures to prevent the loss, misuse, or alteration of the information under our control:

• Security technologies: We use advanced encryption technologies to protect the transmission of sensitive data over the internet. All stored data is protected by encryption, both at rest and in transit.

• Access control: We restrict access to personal information to employees, contractors, and agents who need that information in order to process it on our behalf. These individuals are subject to strict confidentiality obligations and may be disciplined or have their contract terminated if they fail to meet those obligations.

• Auditing and monitoring: We conduct regular audits and continuous monitoring of our systems to detect and remedy security vulnerabilities. Additionally, we have implemented threat detection and incident response solutions to promptly identify any suspicious activity.

• Security training: We provide regular information security training to all employees and collaborators to ensure they are aware of best practices and security procedures.

• Incident response: In the event of a security incident, we are committed to notifying affected users as appropriate and taking immediate action to mitigate the impact of any breach.

We are continually reviewing and updating our security policies and practices to meet evolving security challenges and threats. Our goal is to ensure the highest standards of security are maintained to protect your information from unauthorized access or any form of breach.

7. Your rights

At IPP+, we respect your privacy rights and provide you with appropriate control over your personal information. You have the following rights regarding the information we collect about you:

• To access your personal information to verify what data we hold about you.

• To correct inaccurate or incomplete data we maintain about you.

• To delete your personal data when it is no longer necessary for our processes or when you withdraw your consent.

• To restrict the processing of your data in certain circumstances, such as when verifying the accuracy of the information.

• To transfer your data to another service or provider (data portability).

• To object to the processing of your data, especially for direct marketing purposes.

• Not to be subject to fully automated decisions that significantly affect you.

How to exercise your rights: To exercise any of these rights, please contact us using the details provided in the “Contact” section of this policy. We strive to respond to all requests within one month, although complex processes may require additional time.

8. Changes to this privacy policy

We reserve the right to modify this policy at any time. We will notify you of any significant changes, and a new “last updated” date will be displayed at the top of the policy.

9. Contact

Your privacy is very important to us at IPP+. By continuing to use the platform, you acknowledge and accept our privacy practices. If you have any questions or concerns about how we manage user data and personal information, or about any aspect of this privacy policy, please do not hesitate to contact us.

E-mail: contato@ippmais.com.br

Address: Dra Ruth Cardoso avenue, 6151 – Jardim Universidade Pinheiros – São Paulo – SP

CEP 05.477-000

Phone.: 3093-2858

CNPJ: 50.954.825/0001-13

We are available to answer your questions and hear your suggestions.